Microsoft has announced the General Availability of its Live Encoding service as part of several of updates announced for the Azure Media Services suite.
Live Encoding allows broadcasters to send a single video stream to Azure Media Services, where it is encoded into an adaptive bitrate stream, which then allows it to be delivered to different types of devices in MPEG-DASH, Microsoft Smooth Streaming, Apple HLS, or Adobe HDS formats. Ultimately, this means that video producers can send high-quality broadcast streams to the cloud, which then lets users stream in lower quality on slower bandwidths. The tool has already been proven in its use by US broadcaster NBC at the Sochi Winter Olympics 2014, where Azure provided end-to-end live streaming entirely in the cloud for the first time in history to great success.
To learn more about Live Encoding read the announcement in full on the Azure Blog here.