Enter Big Data.
Working with Microsoft experts, the museum’s Big Data team set out to discover what insights could be mined from visitor data. The project aggregated anonymous information from audio guides and Wi-Fi hotspots, revealing the amount of time visitors spent at certain exhibits, what devices they were using to access information and in what language. The data was then run through Microsoft Azure and Power BI, Microsoft’s data analytics platform, to create interactive dashboards that the team could use to ask direct questions about visitor behaviour.
Now, the vision is to transform the British Museum into a data-driven operation by 2018, using data to shape experiences that visitors really want.
To get full details about this project, visit Microsoft News Centre UK.
Source: Microsoft News Centre UK